A JOURNEY TOWARDS A SUSTAINABLE AND POSITIVE FUTURE: THE HISTORY OF OUR BRAND

Welcome to the universe of FLOUTFIT, a story of passion, commitment and a very brave mission. Our history is strongly bounded to the desire to create a better and more sustainable world, full of positivity. Through fashion, we have found a means able to convey this message of transformation and hope.

The roots for the ideation of our FLOUTFIT brand were born many years ago, in a city imbued with history and romance: Venice. With its watery streets, centuries-old buildings and rare atmosphere, it inspired us profoundly. Ancient Venice has a magic that pervades the soul and a sense of beauty that is unrivalled. In this fascinating city, our vision began to take its own shape: the serene waters of the canals and the narrow, winding streets of Venice led us on a journey of discovery. Here, our passion for creativity and beauty merged with the old tradition of Venice, by creating the first basis of FLOUTFIT.

Venice, with its creative fervor and the dynamism of its way of style, drove us to create something unique, it was the perfect forge for developing our creative and entrepreneurial vision. This vibrant and vivid city has taught us the importance of greatness, passion and innovation: in the lively streets we have met amazingly talented designers, skilled artisans and creative minds who have helped shape our own personal identity. It is the place where we understood that fashion is not only a means to express ourselves, but also a driving force to change. The city has taught us that beauty can go together with liability. This is the heart of our mission: to combine the intrinsic beauty of fashion with a commitment for a sustainable future.

 

SUSTAINABILITY OBJECTIVE

Sustainability is one of the pillars on which the FLOUTFIT philosophy is based. We know so well that the fashion industry can have a very important influence on the environment and society and we want to be part of the entire solution, which is why we have embraced this objective with unstoppable enthusiasm, by pledging to do our part to protect our own planet. We believe that each of us must help ideate a more sustainable world, and FLOUTFIT is our answer.

We are committed to minimizing the environmental impact of our products and production processes. Every piece of clothing we create is made upon customer request, by erasing mass production waste. We use high-quality and sustainable materials, and we continuously invest in researching new methods and innovative technologies in order to reduce resource consumption.

How are we pursuing this mission?

• Sustainable materials and manufacturing process: we have carefully selected sustainable materials and our manufacturing process is environmentally friendly to minimize our impact on the Earth.
• Production on request: each of our clothes is made upon customer request. This allows us to erase waste and reduce pollution. We do not have warehouses overflowing with products, nor waste of materials.
• Ecological packaging: we use recyclable materials by reducing waste to a minimum.
• Education and consciousness: we want to educate our customers about sustainable fashion. We offer information and details regarding viable choices and benefits of a sustainable wardrobe.
• Transmit positivity: in addition to sustainability, we desire to spread positivity and quietness in the world. Our products are not just clothing, but vehicles of a positive message that everyone can wear pridefully.
• Constant innovation: we are committed to remaining at the cutting-edge of the fashion world, continuing to look for new solutions and technologies that further reduce our environmental impact.
• We plant a tree for each order: we contribute a % of each sale towards tree planting because reforestation efforts revive natural habitats, improve coral reef health, support local livelihoods and aid in the fight against climate change by extracting CO2 from the air.
  Trees are planted by Eden Reforestation Projects in partnership with thegoodapi.com.

For more information click here.

 

THE ART OF CREATION 

Each piece of clothing is the result of a time-consuming and meticulous process: from the first sketches on the white paper to the design and choice of fabrics, each phase is permeated with passion and dedication, and our on-demand production model ensures that each item is made especially for you, turning it into unique elements. Our cooperators and designers are true artists, inspired by the beauty of the world around them: each design narrates a story, capturing an emotion, and we hope that by wearing our garments, you can feel it on your skin.

 

THE SATISFACTION OF CUSTOMER 

Our most important purpose is your satisfaction. We want your every purchase to be an easy and extraordinary experience. For this reason, we are committed to ensuring the highest quality in every aspect of our own service: from the ease of navigation on our website to the responsive and always available customer support. We constantly work in order to overcome your expectations, when you receive one of our products, we want you to feel the efforts and passion we put into every single detail.

THANK YOU FOR BEING PART OF THIS JOURNEY

This is only the beginning of our story, a tale that goes on day after day, step by step. We thank you for being part of this journey, hoping you can share our passion for a more sustainable and positive world.

FLOUTFIT is your purpose for a sustainable lifestyle and for a sophisticated look that suits every occasion.